When we started Elevate in 2016, we had NO idea what we were doing. We had zero business experience, Danie was a full-time teacher, and Ari was a business school drop-out after 2 years. We’ve learned a few things along the way and are now offering franchise opportunities with Elevate! Of course, there is nothing […]

By – Ari Nitikman Flashback to 2016. I know you’re thinking that the world was a more understandable place back then.  While in some respects our lives have turned upside down one thing that doesn’t change are our core values. Humans usually abide by a few core values that dictate their behaviour in most situations.  […]

1. The Field – A rectangular shape with endzones at each end. A regulation field is 64m by 37m, with endzones 23m deep. 2. Initiate Play – Each point begins with both teams lining up on the front of their respective endzone line. The defense throws (“pulls”) the disc to the offense. A regulation game […]

I believe I have the secret to: Increasing the popularity of ultimate Increasing access to ultimate beyond the current majority of middle to upper class white people   There may be some people out there that want ultimate to be “our little secret” (who’s our?) and that the uniqueness of ultimate would be ruined if […]

Morgan! Catherine! Oscar! Gwen! Anna! Beau! Laura! Sigh. Another point on the sideline. Another point where I’m not contributing. Is coach watching the same game I’m watching? Beau dropped it TWICE last point and Oscar looks like he’s never played defense before. This is ridiculous. Doesn’t coach remember how good my throws were looking last […]

Before we start, a story about Joe DiMaggio. He is best known for his remarkable hitting streak during the 1941 season when he recorded a hit in fifty-six consecutive games—a record that still stands more than seventy-five years later. As the story goes, a journalist was interviewing DiMaggio at his home and asked him what […]

School has started and the leaves will soon change to their golden autumn colours. Fall is here, but let us reflect on an amazing summer. We were fortunate to have run 12 camps for over 140 Ultimate unique campers…or so we thought. When the last camp concluded, our coaches realized that there were some trends among the […]

Did you know…? In BC alone, there are 131 Elementary schools playing and 182 Secondary schools playing. What’s impressive about these numbers is that 75% of these Elementary teams were created in the last 5 years. This is a clear indication that there is a huge demand for an alternative sport like Ultimate Frisbee. We […]

Secret #1: Most coaches have no idea what SEL is or how to integrate it in their program Social and Emotional Learning is the core of the new BC School Curriculum and should be an important part of all youth sports programs (BC GOV). It’s aim is to help everyone, but in this case, our […]

We want to help make your time a little easier with all this COVID-19 Craziness. Check out our list of 10 free workouts, challenges, and fun frisbee activities that the whole family can do! Remember, if you do something cool, make sure to take a video of it and send it to elevateultimateacademy@gmail.com. We want […]